Your catalog, in every material you actually make
Brands and manufacturers sell configurability: one frame, dozens of fabrics and leathers. SwatchSwap generates catalog-ready images of every colorway from a single photograph, so your dealer sheets can finally show the range you build.
The gap between your range and your catalog
Most furniture programs are built around variants. A sofa ships in dozens of fabrics and leathers; a dining chair comes in several stains and seat covers. But the catalog, the dealer sheet and the trade-show binder usually show one or two hero colorways, because photographing every combination means a studio session per colorway — upholstering, freighting, lighting and retouching a piece that differs from the last one only in its cover.
So dealers page through a photo of the oatmeal version, hold a camel leather swatch next to it, and ask their customers to imagine the rest. Every colorway that only exists as a stapled-on swatch is a variant you are asking someone else to sell on faith.
Every colorway from one photograph
SwatchSwap works from photography you already have. Upload one image of a piece, add the material you want to show — a scanned swatch or a reference photo — and a material swap generates a high-resolution PNG of the same piece in the new material. Run the next fabric, and the next, from the same base photo.
Fidelity is the point. Geometry, proportions, stitching, buttons, legs and perspective are locked; only the material changes. The piece in your dealer sheet stays recognizably the piece on your factory floor — same seams, same welting, same silhouette.
In practice this is digital material sampling: a dealer can see the frame in their market's best-selling fabric before a sample yard ships or a showroom piece gets re-upholstered. For layout work, a material swap keeps the original background, background removal produces a white cut-out for price lists and dealer sheets, and an environment scene places the piece in a styled interior for lookbooks. The full list is on the tools page, and if you are weighing this against a reshoot or a 3D pipeline, the trade-offs are laid out honestly in our comparison of photoshoots, 3D rendering and AI.
From the showroom floor to the catalog page
New pieces rarely wait for a scheduled shoot. The Mobile capture studio, included on the Pro plan, turns a phone into the product photographer — capture a piece on the showroom floor, or at your supplier before it ever ships, and use that capture as the base for material variants. It is a practical way to get a new frame into dealer hands in every colorway while the formal photography is still weeks out.
Which plan fits a brand
For brand-scale work, Pro at $129/month fits best: 150 credits, up to 30 HD images a month, batching of up to 25 images at a time — enough to run a full fabric collection against one frame in a single pass — plus the Mobile capture studio and a priority queue. A full HD generation costs 5 credits, which works out to roughly $4.30 per finished image on Pro.
For a smaller line, Starter at $49/month covers 50 credits and up to 10 HD images a month (roughly $4.90 per image). Unused credits roll over while your plan is active, one-time top-ups from 50 to 5,000 credits are available in the app for catalog season, and failed runs are refunded automatically. Full details are on the pricing page.
The free trial is 5 credits and one image, with no credit card required — enough to run one of your own pieces through a material swap and judge the fidelity on your own product.
Your product photography stays yours
Uploads are used only to generate your results and are never used to train AI models. That matters for unreleased pieces: a prototype captured at the supplier does not become training data.
If your brand also sells direct to consumers, the notes for listing pages and product images are in SwatchSwap for furniture webshops.