Every colorway on the product page
Your supplier offers the same sofa in a whole range of fabrics. Your product page shows one of them. SwatchSwap generates the rest from the photo you already have, so customers can see every option instead of imagining it.
The problem: one photo per product, many options per product
Most furniture webshops list what they have photos of. The supplier makes the chair in leather, bouclé and corduroy across several colors, but the photography covered one colorway, so that is the one on the product page. Everything else becomes a line of text ("also available in green") or a tiny swatch thumbnail, and the customer is asked to picture the rest themselves.
Photographing every variant properly means re-staging the same piece for each fabric, a studio session per colorway. For a catalog of any real size, that rarely happens, so product pages stay stuck at one image per product while the option list grows.
Generate the variants from the photo you already have
SwatchSwap works from your existing product photo. Upload it, choose the target material, and a material swap (5 credits) returns the same piece in the new fabric with the original background untouched. Geometry, proportions, stitching, buttons, legs and perspective are locked; only the material changes. The green version genuinely looks like a photo of the same chair.
For listing grids, Remove background (1 credit) turns any shot into a clean white cut-out, so a mixed bag of supplier photos becomes a consistent white-background catalog. If a result needs adjusting, refining costs 1 credit for a text-only instruction, or 5 credits when you attach a fabric swatch or reference image. All the tools are described on the tools page, and there is a step-by-step example in changing a sofa's color in a photo.
On the Pro plan you can batch up to 25 images at a time, which is the difference between recoloring a product family in one queue and doing it one image at a time.
Which plan fits a webshop?
For most webshops, Pro is the practical choice: $129/month for 150 credits and up to 30 HD images a month, with batching up to 25 images at a time, the mobile capture studio and a priority queue. At full use that works out to about $4.30 per HD image. Starter ($49/month, 50 credits, up to 10 HD images a month, about $4.90 per image) is enough if you only refresh a few products a month and don't need batch.
Unused credits roll over while your plan is active, one-time top-ups from 50 to 5,000 credits are available in the app, and failed runs are refunded automatically. Full details are on the pricing page.
Compared with a photoshoot or 3D rendering
A traditional shoot gives you full art direction, but it means a studio session per colorway and getting each fabric physically onto the piece. 3D/CGI can render any variant once a model exists, but building and texturing that model is a high upfront cost per product. SwatchSwap sits in between: it starts from a photo you already own and changes only the material. We walk through the trade-offs in photoshoot vs. 3D vs. AI.
Common questions
Will the variants match our real fabric?
The closest match comes from refining with a photo or scan of the actual swatch. Geometry, proportions, stitching, buttons, legs and perspective are locked, so the piece itself stays true to the original photo; only the material changes.
Can we use the images on our product pages?
Yes. Every result is a high-resolution PNG cleared for commercial use in listings, catalogs and presentations.
What happens to the photos we upload?
Uploads are used only to generate your results and never to train AI models. Failed runs are refunded automatically.
Try it on one of your own products
The free trial includes 5 credits and one image, with no credit card required. That is enough to run a material swap on one of your own product photos and judge the result against your real fabric before you commit to a plan.